Media influences in sociology Essay Example | Topics and Well Written Essays - 500 words

Media influences in sociology - Essay ExampleThis is a fond problem because media influences the initiation perception and priorities of people. It is used to manipulate and organize habits and opinions of the society through false values and beliefs of the dominant social group. It manipulated the social machinery controlling the opinions and habits of middle and low classes. It is often assumed to be normal that a potential group, provided it does not encounter any obstacle or resistance and that it has sufficient consciousness of the common interest, will motivate naturally in advancing its interests. Latent groups are aware of their interests, and such awareness leads normally to collective action aiming to move on the common interest. The sole obstacles which might prevent this collective action are, on the unrivaled hand, a match in the appearance of an awareness of common interest, and, on the other hand, a resistance which derives from divergent or contradictory intere sts of other groups (Schmidt 363). Competition between groups whose interests are both legitimate and at least part in opposition is a basic means of a concentration of power in innovational societies. To start from the conflict between a value system and a norm system is to conceive that one or other is coherent when taken by itself. Media reproduces the structural components of systems of interaction (Schmidt 241).Advertising is one of the most powerful media tools which popularize