Fundamental of Marketing

Table of content Executive summary3 Introduction4 Macro milieu4 Demographic forces4 stinting forces6 Natural forces9 Technological force10 governmental forces12 Culture forces15 Organizations at bottom the industry17 securities industry Position17 rear Market18 The Marketing Mix19 Product:19 Price?22 promotional material?22 Place23 Conclusion23 Reference24 Executive summary In this report, we chip in chosen the Apple and Samsung these two companies in the mobile phone surround industry. The main purpose of this report is to words the actors and forces streamly lively in the cell phone industry, and take external these two companies how to travel their business, how to conduct or develop their sellable transactions with their customers in the cell phone industry. The insane recourse kick downstairs is to introduce the current situation of the cell phone industry and the brief introduction of the Apple confederacy and Samsung Company.

The big environment part is to discuss the main forces of macro environment in this industry in details, for instance, the demographic forces, scotch forces, natural forces, technological forces, political forces, ethnical forces and we create compare the distinguishable situation of the two companies with the relative data or information under these macro environment forces. The organization within the industry part is to discuss the different merchandising strategy of two companies in details and study the two companies how to prepare their production within the industry. Under this p art, we chip in compared the difference of ! these operations with three sides, market position, target markets and the merchandising mix. And in the marketing mix side, we have compared the product, price, promotion and buttocks these four handle of the two companies in details. The conclusion part is to show the explore summary of this report and the subject point knowledge we have learnt from this industry. The references...If you want to get a expert essay, order it on our website: OrderCustomPaper.com

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