Integrated Global Marketing Case Stady, Apple Inc

Svetlana Tanner-Sevostyanova Capella University 09/28/2012 Unite 06 Assignment 02 Integrated world(prenominal) trade Case Study orchard apple tree, Inc. Apple, Inc is a closely know beau monde that names, manufactures and trades mobile communication and media devices, personal computers, and portable digital medical specialty players, and sells variety of related software, networking, solutions, function and screenings. Apple has a presence in domestic and internationalist markets. As of September 24, 2011, the telephoner had 357 retail stores, including 245 stores in the linked States and 112 stores internationally. (http://finance.yahoo.com) In this paper we result disassemble the fundamental principles of the trade mix, assess how technology adds set to the trade process, including understanding market decision support systems and client relationship management (CRM) strategies, and analyze the segmentation processes of Apple, Inc. Apple, Inc. uses unifi ed orbiculate Apple brand schema to compete in some(prenominal) markets: personal computer, consumer electronics, digital music distribution, cleverness phone, movie and TV content distribution, applications, games, books and magazines publishing. Apple, Inc operates in a gravelly competition and marketing strategies are the vital part. According to www.apple.

com, The association is committed to bringing the best user experience to its customers by means of its innovative hardware, software, peripherals, and service. The Companys business strategy leverages its unequaled ability to design and develop its own operatin g systems, hardware, application software, a! nd services to pop the question its customers new products and solutions with superior ease-of-use, unlined integration, and innovative design. This strategy allows Apple to take advantage of marketing mix and offer products as a bundle of goods and services represented by warm overarching branding. It creates unique experience of digital hub. For example, the company continues to expand its broadcast for the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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