Content Archetypes.

Content Archetypes of Customer Interface Archetypes October, 2002 Table of Content decision maker Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 intent ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering ascendent --------------------------------------------------------- 2 -3 2.2 study Dominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ---------------------------------------------------- --5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 susceptibility -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering fuse -------------------------------------- 7 (ii) pull Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 secern to take on Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The purport of this storey is to determine the differences amid each of the subject archetypes and to meet much knowledge or so the dimension of its satisfy. There are five content archetypes: Superstore, folk Killer, distinguishing characteristic Store (offering-dominant), information domin ant and the market dominant. A superstore is a one-stop crop where the customer can find a wide go of goods in multiple product categories. The come in is commonly nonionic by product categories and subcategory. The dimension of content consists of offering mix, draw in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content more pleasing and to achieve their e-business. 1 1 Introduction 1.1 Purpose The purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content. 1.2 Method In order to complete this report, accessing the website has to be... If you emergency to get a large essay, order it on our website: OrderCustomPaper.com

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