Strategic leadership Essay Example | Topics and Well Written Essays - 500 words

Strategic leadership - Essay Example e analysis of the practical facts, and  thorough  testing of the theories presented, which provides a  realistic  situation on the ground; thus preventing the  development  of products that may not be well received by customers as earlier perceived. Through creative thinking, it  was envisioned  that the Exact Online software would be  crucial  to the operations of the business. Since it  was perceived  to be a  feasible  idea and an innovative product, market research  was not conducted  to determine the customer’s requirements and views. Thus, a  decision  was drawn  without sound argumentation of the facts present, and no  justification  was made  to verify if the idea could work. According to de Wit and Meyer (2010), the  manager  uses his intuition based on his experience in the industry. This intuition gave the bigger picture of how the  product  would have an impact on business, and consequently, the profit margins of the company. The board bought the idea and made a conclusion without having a  rigorous  analysis, which increased the  speed  of implementation of the  idea  and its  subsequent  production. However, the decision for the  product production  did not have  feasible  impact, because it did not  capture  what the customer wanted, thus the  lukewarm  attitude towards the product. Prior analysis of the product would have had a different outcome on the performance of the Exact Online software in the market. This is one of the points of tension, since market research and subsequent analysis would have brought out the  market  expectations of the product. Consequently, an appropriate  decision  would  have been drawn  based on these facts and arguments and not solely on intuition. Intuition only focuses on the qualitative  information  such as the presumed impact of the product and the  eventual  profits the company would make. This show that intuition can lead to new, innovative product, which if not  well  research on can lead to negative