The BMW Corporate Culture Essay example -- Business Analysis

When asked to trace the culture at BMW, to do that 1 must first collapse a few definitions of the word culture that would give the most surgical description. First would be The sum of attitudes, customs, and beliefs that distinguishes unrivaled group of people from another. refinement is transmitted, through language, material objects, rituals institutions which can be connected to motivation, and art, from one times to the next. Motivated employees that show commitment to their tasks has proven to be a of import factors that help to motivate employees to work in line with the goals and aspirations of the company.Secondly we would practice session Intellectual and artistic activity and the works produced by it. Thirdly one would use The behaviors and beliefs characteristic of a dowryicular social, ethnic, or age group. At the German BMW Plant, employees there have the perception that their culture is quite incompar fit because the atmosphere is very cheerful and fri endly which allow everyone to be at ease with their work. The employees take pride in having the opportunity to express their opinions as well as their likes and dislike in their departmental meetings. BMW has proven to be a huge competitor in the auto industry with more(prenominal) than $60 billion dollars in sales, which is still much smaller than its American rivals. There argon few companies that have been as consistent as BMW in integrating and producing its ever-changing intersection line, with its luxurious features and its unmistakable quality. some(prenominal) of BMWs highly rated success stems from an entrepreneurial culture that is r ar in most corporations but is common in the ideology that the Germanys believe in. With potpourri being a priority for the BMW Company still over deuce-ace quart... ... one can be and making those around them be the beat out they can be as well. Also when one has a product that is second to none and one can be a part of a team that do ne so leave behind give one a since of proud as that the BMW founders have in themselves and what they are able to build. Working in such an environment where diversity is what shows the people who they are and what they have done to make their product on the cutting butt on of technology and performance will be an identity that one will be able to walk with your head held high knowing that they are the best. Works CitedAlvesson Mats & Berg Per Olof(1992). Corporate Culture and Organizational Symbolism. Berlin Walter de Gruyter& Co peak Henning(1999). Organisationskultur. Lund StudentlitteraturHofsted, Geert(1991). Cultures and Organizations Software of the mind. McGraw Hill International UK